Sonoran Style Hot Dog Launch
The Arizona Diamondbacks were looking to increase brand value with the Hispanic consumer. CUATRO strategy led to the launch of the Dbacks first-ever Sonoran-style hot dog, which was offered at every Dbacks home game. A partnership with Univision was established to support the promotional package: $15 for and Outfield Reserve ticket, a Sonoran-style hot dog, a 24-ounce Pepsi and a coupon for a free cookie from SUBWAY Restaurants – which we named ‘EL PA’QUETELLENES.’ CUATRO assisted in executing dozens of media tours and sampling opportunities to Valley Hispanic media and maintained refreshes to achieve a true season-long awareness in the media, and among fans.
